learning to repeat or not repeat behaviours based on consequences.
if behaviour is followed by positive reinforcement, behaviour is more likely to be repeated - negative consequence, less likely to be repeated.
explains why babies cry for comfort - hungry baby cries out of distress.
feeding makes the baby more comfortable, so crying is learned through negative reinforcement.
reinforcement is a two-way process, caregiver also experiences negative reinforcement.
crying stops when baby is fed, caregivre escapes unpleasant experience.