carried out in natural settings where a particular behaviour is exhibited.
It can be done in lab settings when experimenting with animals as their behaviour is considered natural enough.
The labs can be designed to resemble a natural setting, e.g. a playroom
+high validity and realism provided the observer is undetected.
-it can be expensive and there may be extraneous variables.
controlled observations
conditions are manipulated by the researcher and carried out in lab setting where its standardised which allows for replication.
+standardised procedure easier for replication so more reliable.
-lacks mundane realism and gas low ecological validity so can't be generalised to real life.
-Demand characteristics: could affect the data (PP might be able to figure out the aim of the study and behave differently) so can't be generalised to everyone.
non-participant observations
observer observes the group passively from a distance without participating with them in any way.
The researcher remains more objective in how they analyse and interpret behaviour.
+no researcher effects as not interacting with the PP
-harder to interpret observations
-can only rely on the observation of the behaviour
Participant observation
researcher participates with the PP's they are studying. They behave as a member of the group, It enables researcher to gain a new perspective that may not be available through observations or interviews.
+researcher gains a deeper understanding as to the reasons for behaviour. high validity levels
-more time you spend with a PP, more likely a relationship may form and could make you bias.
overt observations
researcher makes their identity and purpose known to those being studied and is open about what they are doing, means informed consent is gained.
+PP are aware they are been observed so informed consent isn't an issue and no other ethical issues are breached.
-PP may change their behaviour so is less natural and results in lower ecological validity.
covert observations
study is carried out 'undercover'. The PP are unaware they are being observed. The researcher takes on a false identity and role usually posing as a member of the group.
+don't know they are been watched so will behave normally so higher ecological validity.
-ethicalissues raised: deception, informed consent and privacy
-difficult to take note or ask questions without being suspicious, information could be lost as the researcher must remember everything.