Advocacy Speech

• Advocacy Speech


  1. Open with a statement that engages your audience

  2. Present the problem

  3. Provide facts & data

  4. Share a story/give an example

  5. Connect the issue to the audience's values, concerns, or self-interest

  6. Make your request. State what you want them to do
• Additional things to do when preparing an advocacy speech


  • Do research about the audience/person
  • Personal experiences and feelings
  • Family
  • Public statements
  • History and track record
  • Advertising or campaign materials
  • Goals/aspirations
  • Anticipate arguments against your position and prepare responses to those arguments
• Effectively Delivering your Advocacy Message


  1. Arranging and preparing for the meeting

  2. Set up a meeting time

  3. Review your message

  4. Assign tasks for the meeting

  5. Decide what info to bring
• Conducting the meeting


  1. BE ON TIME!

  2. Start with:

  • Introductions
  • Identifying that you/others are constituent
  • A compliment

  3. Present your message

  4. Take notes
• Do's when conducting the meeting


  • Be courteous and polite
  • Provide information for unanswered questions
• Don'ts when conducting the meeting


  • Make up an answer/guess
  • Argue/debate
  • Alienate the person
  • Take too much of the person's time