Vlogging Conventions

• Sanitised story content


  Contents that avoids controversy - taboo language or language that may cause offence
• Single camera edit


  Shooting with one camera - usually very quickly
• Narrative currency


  Up to date content - discussing items that are up to date
• Codes of realism


  Not everything is real, technical, symbolic, and narrative devices that are suggestive of the real world
• Aspirational narratives


  Inspire other people to change a particular lifestyle
• Jump cut


  Transition from one scene to another
• Breaking the fourth wall


  Character speaks directly to audience, feel more personal and inclusive
• Unscripted narrative


  Improvised moments, normal conversations
• Collaborative content


  A type of content that is created through a collaboration between multiple individuals or organisations
• Amateur aesthetic


  A deliberately non-professional filming style. A lack of professionalism helps vloggers generate an unmediated feel to their products. Suggests authenticity.
• Everyday mise-en-scène


  Mise-en-scène refers to everything in front of the camera, including the set design, lighting, and actors, and the ultimate way that this influences how the scene comes together for the audience.
• Presenter POV


  The viewer/ audience sees from the presenters perspective
• High-key lighting


  Bright lighting
• Invitation into private spaces


  Filming in home environment
• Narrative authenticity


  Real life narratives
• Best friend characterisation


  Making audience feel like they have a personal connection with the vlogger
• Confessional narrative


  Access to vloggers inner thoughts
• Candid imagery


  Photos that are not posed or staged