Mod 14

• Neo-Aristotelian Criticism - One of the original methods of rhetorical criticism. It is also known as neo-classical or traditional criticism.
• Neo-Aristotelian


  One of the original methods of rhetorical criticism; named after Aristotle, it is also known as neo-classical or traditional criticism
• Goal of Neo-Aristotelian criticism

  To identify aspects of the rhetorical action that explains its persuasive effect on the audience
• Methods of Criticism


  1. Evaluate the Context

  2. Apply the Canons

  3. Analyze the Effects
• Evaluate the Context


  • Determine who created the artifact you're evaluating (Rhetor)
  • Evaluate the occasion in which the rhetor produced the artifact (Occasion)
  • What do you know about the person or people to whom the rhetor was trying to communicate? (Audience)
• Apply the Canons


  • Review the artifact with strict focus on how the artifact was created
  • Invention - How was the artifact and argument built?
  • Arrangement - How is the artifact organized and arranged?
  • Style - What is the language and tone being used?
  • Memory - Does the rhetor seem to be in control?
  • Delivery - How was the artifact presented?
• Analyze the Effects


  Critics are in control of analyzing the effects. With a firm understanding of the rhetor, occasion, and audience, and after thoroughly reviewing the components of the artifact using the five canons.