Approaches

• Unconditional response

  Stimulus that would naturally have a specific response
• Association

  Linking two things
• Neutral Stimulus

  A stimulus that wouldn’t naturally have a specific response
• Punishment

  Decreasing a behaviour to avoid an unpleasant consequence
• Negative reinforcement

  Increasing a behaviour to avoid an unpleasant consequence
• Positive reinforcement

  increasing a behaviour to receive a reward