ex: Tversky and Kahneman: gave description of a person, then asked which profession they would be best suited for.
Tendency to ignore base rates: people do not consider the frequency of membership in the categories.
availability heuristic: estimates of the likelihood of an occurrence are based on the ease with which examples of the occurrence comes to our minds.
Ex: safer to travel by car or plane? most people say car, but plane is safer.
response owe to salience: the mediainfluencesuswhentheyreportsalientevents. Guided by emotions
hindsight bias: tendency to overestimatehowwell we could have predicted something after it has already occurred.
aka: "I knew it all along" effect
Confirmation bias: tendency to seek out evidence that supportsourbeliefs, and deny , dismiss, distort or ignore evidence that contradicts them.
Important to consider disconfirming evidence.
amnesia: lossofmemory, or memory abilities, due to brain damage or disease
often result of serious head injury or stroke
Retrograde amnesia: lossofmemory of eventsbeforetheinjury
Ribot's law: temporal gradient in retrograde amnesia
Anterograde amnesia: lossofmemory of events after the injury
(Problems in memory)
Overconfidence: certaintyintheaccuracyofmemory. Stems from two things
source memory: memory of the exact source of the information
Processing fluency: the ease which something comestomind
source monitoring: the ability to remember the source of a memory, including whether it is something encountered in the real world, or imagined.
source monitoring failure: remember the content of the information but cannot attribute it to a particular source
cryptomnesia: a person unconcisouly plagiarizes information that they have heard before. Because they forget the source, they mistakenly think its a new idea that they thought of.
(implanting false memories)
Leading questions: suggest which answer to a question is appropriate
ex: the words used to describe a car crash affected the way people remembered it
Implanting completely false memories:
can not implantjustanymemory
depends on plausibility and how recent the "event" is
plausible events include thosethatsupportourbeliefs -- morelikelytobecomememories
(The biology of memory)
the "engram" is diffused across many brain areas
Hebb's rule: neurons that fire together, wire together
Long-term potentiation (LTP): a long-lasting strengthening of the connections between two neurons after synchronous activation
Long-term depression (LTD): a long-lasting weakeningbetweentwo neuronsafterlow patternsofactivation
(Key areas of brain)
Hippocampus: critical for the formation of many declarative memories, includingbothepisodic and semantic memory.
episodic: rememberinganevent
semantic: rememberingaword
(key areas of brain)
amygdala: plays an important role in emotional memories
(key areas of brain)
Prefrontal cortex: a "bank" of memories
allows ability to deliberately access memories
(key areas of brain)
Cerebellum: important for procedural or motor memories
necessary for memory considerhowwemovearound
doesn't require conscious thinking
encoding specificity: we will better remember the information if the conditions which we retrieve the information are similar to when we encoded that information
Distributed practice: learning in small amounts over time (ex: studying routinely)
Massed practice: learning a lot at once
(ex: cramming)
distributed tends to out perform massed
reliability: consistency when consistency is expected
measures can be reliable (consistent) while being inaccurate
test-retest: administer the same test to the same participants on multiple occasions, under the same circumstances
interrater reliability: the extent of which independent raters of observers agrees in their assessment
ex: 3 judges
validity: extent to which a measure assesses what is it supposed to assess
Three step sequence for memory
encoding: initially putting info into brain
storage: process of keeping info in brain
retrieval: retrieve info from long-term memory
retrieval cues help the likelihood of accessing info in LTM
priming: exposed to certain information influences future processes
latent learning: learning that is not directly observable
observational learning: learning by watching others