Company Initiated/performed Due Diligence is due diligence performed by companies considering acquiring other companies as well as by equity research analysts, fund managers, broker-dealers, and individual investors.
Individual Investor Initiated/performed Due Diligence due diligence by individual investors is voluntary, but broker-dealers are legally obligated to conduct due diligence on a security before selling it.
Soft Due Diligence - Soft due diligence is concerned with the people, within the company and in its customer base, which is qualitative and cannot be normally done by use of mathematical calculation.
In traditional M&A activity, the acquiring firm deploys risk analysts who perform due diligence by studying costs, benefits, structures, assets, and liabilities, known colloquially as soft due diligence.
Mergers can also be classified into three types from an economic perspective depending on the business combinations, whether in the same industry or not, into horizontal (two firms are in the same industry), vertical (at different production stages or value chain) and conglomerate (unrelated industries).
The synergy value can be seen either through the Revenues (higher revenues), Expenses (lowering of expenses) or the cost of capital (lowering of overall cost of capital).