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Unit 1: Cognition and Behaviour
1.1 Memory
1.1.1 Processes of Memory
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Encoding is the process of converting information into a form that can be stored in
memory
What does semantic encoding focus on?
Meaning and significance
What are the three main types of memory storage?
Sensory, short-term, long-term
How is information stored in long-term memory?
Semantically based on meaning
What type of interference occurs when old information interferes with new information?
Proactive interference
Retroactive interference occurs when new
information
interferes with old information.
True
Match the type of encoding with its description:
Visual ↔️ Based on visual appearance
Acoustic ↔️ Based on sound or pronunciation
Semantic ↔️ Based on meaning or significance
Match the memory storage type with its characteristics:
Sensory Memory ↔️ Unlimited capacity, < 1 second duration
Short-Term Memory ↔️ 7 ± 2 items capacity, 15-30 seconds duration
Long-Term Memory ↔️ Unlimited capacity, lifetime duration
Retrieval is the process of accessing stored information and bringing it into conscious
awareness
.
Order the steps in the process of interference theory:
1️⃣ Encoding of information
2️⃣ Interference from similar information
3️⃣ Difficulty recalling original information
Visual encoding involves processing information based on its sound or pronunciation
False
Effective encoding is crucial for memory formation because it determines how information is stored and can later be
retrieved
Sensory memory stores information from the senses for less than one
second
Effective retrieval often relies on how well the information was initially encoded and
stored
Retrieval failure occurs when we cannot access stored information due to a lack of effective retrieval
cues
What causes retrieval failure?
Lack of retrieval cues
Effective encoding is crucial for
memory
formation.
True
Order the steps involved in transferring information to long-term memory:
1️⃣ Effective encoding
2️⃣ Choice of appropriate encoding type
3️⃣ Transfer to long-term memory
Cues such as context can aid the retrieval process.
True
Retrieval failure can occur due to a lack of effective retrieval cues.
True
Acoustic encoding involves processing information based on its sound or
pronunciation
The type of encoding used has no influence on the strength and durability of the memory trace
False
Short-term memory has unlimited capacity and can store information indefinitely
False
Forgetting is solely caused by retrieval failure
False
In proactive interference, old information interferes with
new
information.
Encoding is the process of converting information into a form that can be stored in
memory
.
There are three main types of memory storage: sensory, short-term, and
long-term
memory.
Long-term memory stores information semantically based on meaning.
True
Forgetting is the loss of information from
memory
.
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