Ethnographical Research. Ethnographic observation is the most intensive and in-depth observational qualitative approach. The word ethnography comes from Greek ethnos which means ‘folk, people, and nation’, and grapho means ‘I write’. Therefore, ethnography has a setting in anthropology, which means ‘portrait of a people’. It represents an approach in which the researcher engages in prolonged observations from the group’s everyday life. In this type of research, behaviors, values, and interactions among the members of the group are deeply studied, described, and interpreted by the researcher