bio

• P- A strength of the

  biological approach is

  that it is regarded as

  highly scientific.
• E- For example; the

  approach makes use

  of a range of precise

  and highly scientific

  methods such as

  fMRIs, EEGs, twin

  studies and drug trials. With advances

  in technology, it is

  possible to accurately

  measure biological

  and neural processes

  in ways that are

  objective i.e. not open

  to bias and are tightly

  controlled allowing

  possible extraneous

  variables to be

  controlled for.
• E- Furthermore, the

  approach is supported

  by a large amount of

  consistent research,

  which allows for

  accurate predictions

  of behaviour to be

  made.
• L- Overall this is a

  strength of the

  biological approach as

  it is based on reliable

  data, allowing reliable

  conclusions to be

  drawn and provides

  the discipline with

  greater credibility and

  status.