Consumer Market Segmentation

• Consumer market segmentation is dividing a large and diverse market of consumers into smaller groups based on specific characteristics or traits. The purpose of segmentation is to identify distinct groups within the market who share common characteristics and are likely to respond similarly to marketing efforts. It allows businesses to improve customer satisfaction and increase sales by tailoring their products and promotional activities to meet each segment's specific needs and desires
• Demographic Segmentation Age, gender, income, education, marital status
• Geographic Segmentation Country, state, city, municipality, town Psychographic Segmentation - Personality, values, attitude, interest
• Behavioral Segmentation Tendencies and frequent actions, habits, features or product use
• Psychographic Segmentation - Personality, values, attitude, interest
• consumer market, also known as Business-to-Consumer (B2C), comprises individuals who buy goods and services for personal use. Consumer preferences, needs, and buying behaviors influence the consumer market. It includes various industries and products, such as food, clothing, electronics, automobiles, etc. Companies analyze the consumer market to understand consumer demands, trends, and buying habits