Introduction to Communication

• Professionals spend nearly three-fourths of their working hours in communicating their ideas, views, and plans to others
• When selecting a new recruit, one of the first things that companies look for in an individual is the person's ability to communicate effectively with others
• The major management functions like planning, organising, delegating, controlling and coordinating require effective communication skills
• Communication


  An exchange of facts, ideas, opinions or emotions by two or more persons
• Communication


  The process by which information is transmitted between individuals and/or organisations so that an understandable response results
• Communication


  The transfer of ideas, feelings, plans, messages, or information (through speech, signal, writing- verbally and non verbally) from one person to another
• Communication Process


  1. Sender

  2. Receiver
• Importance of communication


  • Growth - multinational companies, large business houses rely on communication to establish a link among its various branches
  • Complexity - different activities take place in an organisation such as planning, production, sales, maintenance, stores, advertising, financing, etc. All need communication to coordinate
  • Competitiveness - marketing research suggests that firms which communicate better sells better
  • Harmony - sections like management and unions need to work in harmony, which can be only established through communication
  • Understanding and cooperation - communication between management and employees will lead to mutual trust and confidence
• Purpose of Professional communication

  • Advising - people with specialised knowledge advise others
  • Counselling - counsel each other for physical and mental health
  • Giving orders - to subordinates
  • Providing instructions - includes orders with guidance
  • Marketing - entire process of marketing rests on communication and business rests on marketing
  • Persuading - or motivating people to work or buy or invest in the products
  • Giving warnings
  • Raising morale (confidence)
  • Interviewing
  • Projecting image
  • Preparing advertisements
  • Meetings for decision making
  • Getting feedback
• Components of Effective Communication

  • Conciseness and Clarity
  • Conviction and Confidence
  • Genuineness and Interest
  • Empathy and Timing sense
  • Brevity and Effectiveness