Professionals spend nearly three-fourths of their working hours in communicating their ideas, views, and plans to others
When selecting a new recruit, one of the first things that companies look for in an individual is the person's ability to communicate effectively with others
The major management functions like planning, organising, delegating, controlling and coordinating require effective communication skills
Communication
An exchange of facts, ideas, opinions or emotions by two or more persons
Communication
The process by which information is transmitted between individuals and/or organisations so that an understandable response results
Communication
The transfer of ideas, feelings, plans, messages, or information (through speech, signal, writing- verbally and non verbally) from one person to another
Communication Process
1. Sender
2. Receiver
Importance of communication
Growth - multinational companies, large business houses rely on communication to establish a link among its various branches
Complexity - different activities take place in an organisation such as planning, production, sales, maintenance, stores, advertising, financing, etc. All need communication to coordinate
Competitiveness - marketing research suggests that firms which communicate better sells better
Harmony - sections like management and unions need to work in harmony, which can be only established through communication
Understanding and cooperation - communication between management and employees will lead to mutual trust and confidence
Purpose of Professional communication
Advising - people with specialised knowledge advise others
Counselling - counsel each other for physical and mental health
Giving orders - to subordinates
Providing instructions - includes orders with guidance
Marketing - entire process of marketing rests on communication and business rests on marketing
Persuading - or motivating people to work or buy or invest in the products
