Expressed in words, used to understand concepts, thoughts, or experiences
Enables you to gather in-depth insights on topics that are not well understood
Common qualitative methods include interviews with open-ended questions, observation described in words, and literature reviews that explore concepts and theories
Addoh and Eboh (2014) and Coghan (2014) state that the qualitative approach gives you the license or premium to access people's thinking or the words of 'others'
Expressed by numbers and graphs, used to test or confirm theories and assumptions
Can be used to establish generalizable facts about a topic
Common quantitative methods include experiments, observations recorded as numbers (experimental) with close-ended questions
Seeks to find answers to questions beginning with "how many, how much, how long, how well", to what extent and how are characteristics of attributes described
Expressed in words, used to understand concepts, thoughts, or experiences
Enables you to gather in-depth insights on topics that are not well understood
Common qualitative methods include interviews with open-ended questions, observation described in words, and literature reviews that explore concepts and theories
The research process has six steps: identifying a research problem, reviewing the literature, selecting participant or sample, collecting data, analyzing and interpreting data, reporting and evaluating research