Evaluation

    Cards (4)

    • 1 limitation of NSI
      Individual differences
    • Research support for ISI
      Lucas et al asked students to answer maths problems and found that there was greater conformity to incorrect answers when questions were more difficult - shows that people conform when they don't know the answer
    • ISI and NSI work together
      Conformity reduced when there was a dissenting participant so NSI and ISI may not work independently
      Dissenter gives social support - reduces NSI
      Dissenter provides information - reduces ISI
    • Individual differences in NSI
      People who are less concerned about being liked (nAffiliators) are less affected by NSI
      McGhee and Teevan concluded that students with high affiliation are likely to conform - the desire to be liked underlines conformity for some people more than others
    See similar decks