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Social influence
Minority influence
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Created by
Emma Say
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Cards (12)
What does minority influence lead to?
Internalisation
What are the 3 main processes involved in minority influence?
consistency,
commitment
and
flexibility
Minority influence
A form of
social influence
where a minority persuades the
majority
group to adopt their
beliefs, attitudes
or
behaviours,
leading to
internalisation
Minority influence
Commitment
- minority show they're
dedicated
to the
cause
through
personal sacrifice
Augmentation
principle
- if minority appear willing to
sacrifice/suffer
,
they
're seen as more
committed
and taken
seriously
Consistency
- if minority
maintain
the
same
view over time, majority start to listen
Flexibility
- minority should accept
reasonable counter-arguments
and
negotiate
their position as they hold no
power
over
majorities
Process of minority influence
1.
Majority thinks
deeply about minority view
2.
Internalisation occurs
3.
Snowball effect
- increase in
size of minority over time
4.
Faster conversion rates
5.
Minority view becomes majority view
Moscovici study - tested if majority would be influenced by a minority's incorrect view
Moscovici study procedure
1.
12
minority confederates
2. Had to name the colour of
36
slides (all blue, different brightnesses)
3. Two conditions:
consistent
- said 'green' all times,
inconsistent
- said 'green' 2/3 times
Moscovici study findings:
consistency
had a greater influence,
8%
agreed on trials vs 1/3 agreed with minority at least once
Conclusions: minority can influence a majority if they're
consistent
with their view
213 agreed at least once for
Asch
, 13 for
Moscovici
Nemeth
said the
real value of minority influence
is that they
open
our
minds
Real life application
- minority influence leads to social change