MIL

• People as Media - anyone who has access to the internet 
• Media - a channel, a delivery system from a source to the receiver
• Entertainment - geared Media Organizations - focus on stories and topics that are light, controversial, funny, or striking
• Sensationalism - is a way of presenting information in an overhyped and biased manner.
• Information - based Media Organizations - no interest to the general public, so most news agencies often mix in a bit of entertainment content to attract more attention. 
• Multimedia - is derived from the words multi and media. 
• •Multi - means many, while media is related to its elements.
• Hypermedia - refers to how multimedia screens of information are connected.
• Interactivity - refers to the user's ability to control content as a response to a prompt.
• Authoring - refers to the creation of multimedia products
• TWO TYPES OF MULTIMEDIA

  • linear, it is not interactive. You cannot control the content of the product.
  • nonlinear, it is interactive. You can control and navigate its content.
• ELEMENTS OF MULTIMEDIA

  •Text

  •Graphics / visual

  •Audio / Sound

  •Video Animation.
• Text - can have various types of fonts and sizes
• graphics - are used to make information more presentable
• Graphic Information - This is the source of data or information that is represented visually
• Purposes of Visual Information (Graphics) - gain attention, create meaning, facilitate retention
• Examples of Graphics Information

  • A painter is an artist who produces a work of art using lines, shapes, and colors.
  • A graphic artist or a designer uses electronic media for artwork and designs
  • A photographer captures images using a camera. 
• Audio - Multimedia applications may require speech, music, and sound effects
• Types and Categories of Audio Media and Information

  • radio broadcast
  • music
  • sound recording
  • sound clip or effect
  • podcast
• video - refers to a moving picture which is accompanied by sound, for example, as on a television.
• Animation - is the process that makes a stationary image look like it is actually moving
• USES OF MULTIMEDIA

  • Creative Industries
  • Commerce
  • Entertainment 
  • Education
  • Educational Technology
  • Social Work Purposes
  • Communication
  • Journalism
  • Engineering
  • Medicine
  • Research
  • Interior Designing