mil

• Ratings


  Audience measurement that influences timing, placements and markets for media content and advertising
• Revenues


  Income generated from the sale of goods or services, or any other use of capital or assets associated with the main operations of an organization before any costs or expenses are deducted
• Opportunity to earn money using media


  • Potential for individuals or organizations to generate income through various media-related activities such as advertising, content creation, digital marketing, or media production
• Opportunity to affect change using media

  • Potential for media platforms to influence opinions, behaviors, and societal norms, thus catalyzing meaningful social, political, or cultural change
• The Philippine media is a great asset in the country's economy. In fact, The Philippine Star reported that in the year 2010 alone, the creative or copyright-based industries contributed P661.23 billion to the Philippine economy
• Online education


  Learning through media and information, where people can study at home and the internet makes it easy to learn and share information with experts
• Media and information can bring many challenges to education

  It can make people lazy and put a lot of pressure on servers that need upgrades and maintenance. There is also too much information online that needs sorting through to find what you need. It can be hard to know if the information is true or not when anyone can add to it
• Development communication


  • The idea that media and society are connected and can help society change for the better, as proposed by Daniel Lerner and Wilbur Schramm
• Community-based programs


  • Education, health, culture, and economic development programs organized by people in a community to solve problems that affect everyone
• Media and information have the power to sway society's beliefs and perception


  People have the tendency to receive data from media and accept it as fact right away without conducting due diligence
• Politics regulates the media industry


  They enforce the rules and regulations governing the media industry as prescribed in a country's current political system
• The shortage of government funding and lack of projects and programs that help cultivate creativity prevents the media industry in reaching its potential for success


  Even the weak enforcement of certain laws to protect the media exposes them to threats that could have damaging repercussions for the industry
• Trend


  A change or development towards something new or different; reflects what seem to be going around at any given time
• Social media


  A digital platform where people can create, share, and exchange information, ideas, and content with others
• Artificial Intelligence (AI)


  The ability of machines or computer programs to perform tasks that typically require human intelligence, such as recognizing patterns, making decisions, and learning from experience
• Video streaming


  The delivery of video content over the internet in real time
• Haptics Technology


  Feedback technology that takes advantage of the user's sense of touch by applying force, vibrations and/or motions
• Contextual awareness


  A system or technology's ability to understand and interpret the context of a situation or environment and use that information to make more informed and relevant decisions
• Eye tracking technology


  Measures eye positions and movements which are analyzed through computer applications
• Wearable technology


  Electronic devices designed to be worn on the body, either as an accessory or as a part of clothing
• Virtual reality (VR)


  A simulated environment or experience that can be interacted with by a user through a specialized headset and sometimes hand-held controllers
• Augmented Reality


  Overlays digital images, text, and other information onto the user's view of the real world, usually through a mobile device
• 5G Technology


  The next generation of mobile internet connectivity, offering faster speeds and lower latency than 4G
• 3D printing


  A process of creating three-dimensional objects from a digital model by laying down successive layers of material
• Ubiquitous learning


  The concept of learning that takes place anytime, anywhere, and on any device, with characteristics of permanency, accessibility, immediacy, interactivity, situated instructional activities, and adaptability
• Blended learning


  Combines traditional face-to-face instruction with online learning activities to provide a more flexible and personalized learning experience
• MOOC


  A model for delivering learning content online to any person who wants to take a course, with no limit on attendance
• Media and information literacy

  The ability to critically evaluate and analyze various forms of media, including print and electronic sources, and to produce one's own media content
• People Media


  • Journalists, reporters, anchors, editors, producers, writers, photographers, videographers, broadcasters, media executives, public relations specialists, social media managers, and other professionals involved in the industry
• Types of People in Media

  • Print Journalist, Photojournalist, Broadcast Journalist, Multimedia Journalist
• Types of People as Media

  • Opinion Leader, Citizen Journalism, Social Journalism
• Crowdsourcing


  The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community
• Connotation


  The additional meanings or associations that a word carries beyond its literal definition
• Denotation


  The literal or primary meaning of a word, as found in a dictionary
• Understanding the audience's existing awareness or familiarity with the information being presented is crucial for effective communication
• Understanding the mood or attitude of the audience is essential for effective communication
• The career of a town crier has roots dating back to Pre-Spanish era
• Virtual worlds


  The form of media that allows users to explore, create, or re-create virtual places