mil

• media text


  any media we wish to examine, whether it is a banner article in a broadsheet etc
• media text


  carry meanings, and those meanings affect our consciousness in various ways
• Media texts have a physical form. Media text have economic value. Media texts are site for creation and production of meaning.


  Three features of media texts:
• three features of media text


  starting point of media literacy
• Industrial Revolution


  Mass scale of production of commodities became possible because of machines and rise of factories
• Massachusetts Institute of Technology


  Seminal work on computer technology started, with the advent of the first ever real time computer at the _______________
• Construction


  it creates representations
• Representation


  is way of presenting reality again
• Codes and Conventions


  are the building blocks of all media text
• Codes


  are systems of signs that make up meaning
• Conventions


  are established principles of doing something
• Semiotics


  is the study of signs and their meanings in society
• Hippocrates


  the founder of Western medicine, who planted the seeds of semiotics
• Ferdinand de Saussure


  Semiotics was developed by the Swiss linguist ________
• Signifier and Signified


  Components of sign
• Signifier


  physical form (sounds, letters, gestures)
• Signified


  the image or concept to which the signifier refers
• Culture


  a historically transmitted pattern of meanings embodied in symbols, a system of inherited conceptions expressed in symbolic forms by means of which men communicate
• 1. Extreme Long Shot

  2. Long Shot

  3. Medium Long Shot

  4. Full Shot

  5. Medium Shot, Mid Shot, and Medium Close Shot

  6. Close up

  7. Extreme Close-up (shot)/ Detail (shot) for objects


  ENUMERATE. Camera Range (7)
• Extreme Long Shot


  Shot of a large crowd scene or view of scenery as far as the horizon
• Long Shot


  A view of situation or setting from a distance
• Full Shot


  A view of figure's entire body in order to show action and/or constellation of characters
• Medium Shot, Mid Shot, and Medium Close Shot


  Shows a subject down to his/her chest or waist
• Close up


  A full screen shot of a subject's face showing the finest nuances of expression
• 1. Establishing Shot

  2. Point-of-View Shot

  3. Over-the-shoulder shot

  4. Reaction Shot

  5. Insert (shot)

  6. Reverse-angle shot

  7. Hand-held Camera


  ENUMERATE: Point of View (Viewpoints) (7)
• Establishing Shot


  Often used at the beginning of a scene to indicate the location or setting. It is usually a long shot taken from a neutral position
• POV Shot


  shows a scene from the perspective of a character or one person
• Over-the-shoulder shot


  often used in dialogue scenes, a frontal view of a dialogue partner from the perspective of someone standing behind and slightly to the side of the other partner, so that parts of both can be seen
• Reaction shot


  short shot of a character's response to an action
• Insert Shot


  a detail shot which quickly gives visual information necessary to understand the meaning of a scene
• Reverse-angle Shot


  A short shot from the opposite perspective
• Hand-held camera


  The camera is not mounted on a tripod and instead is held by the cameraperson, resulting in less stable shots
• 1. Aerial Shots or High Angle or Overhead

  2. High-angle shots

  3. Low-angle shot or Below Shot

  4. Eye-level shot or straight-on angle


  ENUMERATE: Camera Angles (4)
• Aerial Shots or High Angle or Overhead


  Long or extreme long shoot of the ground from the air
• High-angle Shot

  Shows people or objects from above, higher than eye level
• Low-angle shot or below shot

  shows people or objects from below, i.e. lower than eye level
• Eye-level shot or Straight-on Angle


  views a subject from the level of a person's eyes
• 1. Panning shot

  2. Tilt Shot

  3. Tracking Shot/Trucking Sho

  4. Zoom


  ENUMERATE: Camera Movement (4)
• Panning Shot


  the camera pans (moves horizontally) from left to right or vice versa across the picture
• Tilt Shot


  the camera tilts up (moves upwards) or tilts down (moves downwards) around a vertical line