acknowledges that social context plays role in development and that all behaviour including gender is learned from observing others
draws attention to influence of environment in shaping gender development
direct reinforcement
child more likely to be praised for demonstrating gender-appropriate behaviour
way in which boys and girls are encouraged to show distinct gender-appropriate behaviour is called differential reinforcement - through this the child learns their gender identity
behaviours that are reinforced are then imitated
indirect (vicarious) reinforcement
if consequences of others behaviour is favourable, child is more likely to imitate it
if behaviour is punished, less likely to be imitated
identification
process where child attaches to person who is seen to be 'like me' or someone 'i want to be' - in short possesses qualities the child sees as rewarding
these people are known as role models - may be part of immediate environment or present within the media - tend to be attractive, high status, and usually the same sex as the child
modelling
precise demonstration of behaviour that may be imitated by an observer
mediational (cognitive) processes
attention
retention
motor reproduction
motivation
S - supporting evidence
smith and loyd
4-6 month olds who were dressed half the time in boys clothes and half in girls
when interacting with them, adults would give 'boys' hammer shaped rattles and encouraged them to be adventurous and active
same babies when dressed as girls were handed dolls and were frequently told they were pretty and were praised for being passive
suggests gender-appropriate behaviour is stamped in from an early age through differential reinforcement, therefore supporting the learning theory
S - explains changing gender roles
less of a clear-cut distinction between what people regard as masc and fem in todays society compared to a few decades ago
can be explained by a shift in social expectations and cultural norms meaning new forms of acceptable behaviour have been reinforced
as there has been no change in biology within this period, such a shift is better explained by the SLT