View that doesn't justifiably represent experience and behaviour of men and women
Universality
Conclusions drawn can be applied to all humans
Alpha bias
research focuses on differences between men and women so presents view that exaggerates these differences
eg Freud - exagerrates big difference between men and women
Beta bias
Focus on similarities, ignores important differences between men and women
eg fight/flight - women have tend and befriend
in attachment men are ignored more
Androcentrism
Male centred, normal behaviour judged according to a male standards and anyone who doesn't adhere to it is abnormal
Causes alpha and beta bias
W: Biological vs social explanations
Gender differneces often presented as fixed and enduring when they are not
Maccoby and Jacklin presented findings of several gender studies which concluded girls have better verbal ability and boys have better spatial ability - suggested these hardwired into our brain
BUT Joel used brain scanning and found no such differences, possible that M and J data popularised as it fits the existing stereotypes of boys and girls.
--> should be wary of accepting research findings as biological facts when they might be better explained as social stereotypes.
Sexism in research
Gender bias promotes sexism in research process
Women remain unpresented in uni departments, particularly in science , although psycholoogy's undergraduate intake is mainlu of women, lecturers in psych departments are more likely to be men, meaning research is more likely to be conducted by men which may disadvantage participants who are women
Complex tasks and such expectations are likely to mean women underperform in research studies
--> means institutional structures and methods of psychology may produce findings that are gender biased
Researchers argued this still held true when gender bias was compared with other forms of bias such as ethnic bias and when other factors were controlled such as gender of the authors and the methodology used