Overall strategy to answer the research problem. It determines the data to be collected, how it will be collected and how it will be interpreted and analyzed.
Qualitative data is collected through questionnaires, interviews and observation while Quantitative data is collected through questionnaires (surveys and polls), interviews and experiments.
Open-endedquestions are used to collect qualitative data whereas close-ended questions (particularly scaling questions) are used for quantitative studies.
A data collection instrument where, through conversation, a series of questions is given to the respondents by the researchers (interviewees) in order to elicit information.
Interviews can also be used in quantitative research (although uncommon) since scaling questions can also be given during interviews. true (true or false)
Involves a covert or overt participation of the researchers in the lives and experiences of their target participants for a long time to understand the social group and how they live
Provides a description of the phenomenon by weaving together a series of events to form a cohesive story from the narratives collected from individuals