GQ

• has articles on food, movies, fitness, sex, music, travel, celebrities' sports, technology, and books are also featured
• robert pattinson image- billy idol- 80s punk star, draws parrallels through metal capped teeth, chains and spiked hair, anchorage text of 'who is Robert Pattinson?' the reader is positioned to reevaluate their understanding of the actor- ties in with his two most relevant roles at the time in the batman and the lighthouse
• Robert Pattinson- £150 white tank top by Ann Demeulemeetser is certainly not glamorous, but the actor remains incredibly charismatic in this photoshoot
• The marketing ploy was particularly important because Pattinson wanted to shake off his boyish persona for his role as the enigmatic Batman. Perhaps the blue gradient background also encodes this sense of transformation
• the masthead appears behind the actor and the headline is in front of his body. This is another convention of magazine covers. By layering the elements in this way, the designers are trying to imitate a three-dimensional space and ensure the magazine pops out of the shelves
• Anchored by the headline “who is Robert Pattinson”, the audience are being positioned to re-evaluate their understanding of the actor.
• Fashion and beauty were traditionally encoded in the media as feminine, so advertisers had to find ways to make male audiences interested in grooming products. For example, in 1967, the agency behind the Score Hair Cream appealed to the male gaze – buy the product to conquer the glamorous girls. There is a clear binary opposition between the rugged and adventurous man compared to the passive women who hoist him up on the litter.
• Judith Butler (1990) described gender as “stylized repetition of acts”. The representation of masculinity and femininity in the Score advertisement is another performance which strengthens the dominant ideology. With its global reach, GQ plays a significant part in this performativity.
• claims to be 'the flagship of men's fashion and style' with a 'forward-looking, progressive and cutting edge' approach to making men 'look sharper and live smarter'
• 61% of its readers are ABC1
• you could describe GQ's readers as 'activators' from the UK's consumer groups as they have a strong sense of personal identity and are at the forefront of consumer activity. in the cross cultural consumer categorisation, better known as the 4 C's, the aspirer group describes the target audience effectively- materialistic and fashion-conscious with a core need in life for status.
• GQ's website also has plenty of room for Google Ads,
• In terms of the 4C's, the cross culture consumer characteristics, GQ's target audience encapsulate the aspirer group- materialistic and fashion-conscious with a core need in life for status,
• formerly apparel arts
• metrosexual was a term coined by Mark Simpson in 1994 in his analysis of the modern man. it is a portmanteau which means a mix of metropolitan and homosexual.
• the metrosexual term relates to a man living in an urban, post-industrial and capitalist culture
• both bailey and pattinson reflect what it means to fit the metrosexual term
• includes a diversity of figures from the white robert pattinson to virgil abloh
• fight club jared leto reference alongside the billy idol intertextual reference