the scientific study of the measurement of human abilities, attitudes, and traits.
basic research
pure science that aims to increase the scientific knowledge base.
developmental psychology
a branch of psychology that studies physical, cognitive, and social change throughout the life span.
educational psychology
the study of how psychological processes affect and can enhance teaching and learning.
personality psychology
the study of individuals' characteristic patterns of thinking, feeling, and acting.
social psychology
the scientific study of how we think about, influence, and relate to one another.
applied research
scientific study that aims to solve practical problems.
industrial-organizational (I/O) psychology
the application of psychological concepts and methods to optimizing human behavior in workplaces.
human factors psychology
a field of psychology allied with I/O psychology that explores how people and machines interact and how machines and physical environments can be made safe and easy to use.
counseling psychology
a branch of psychology that assists people with problems in living (often related to school, work, or marriage) and in achieving greater well-being.
clinical psychology
a branch of psychology that studies, assesses, and treats people with psychological disorders.
psychiatry
a branch of medicine dealing with psychological disorders; practiced by physicians who are licensed to provide medical (for example, drug) treatments as well as psychological therapy.
community psychology
a branch of psychology that studies how people interact with their social environments and how social institutions affect individuals and groups.