APP 004

• Marketing Mix is a key foundation on which most modern marketing strategies and business activities are based.
• The concept of the 'Marketing Mix' came about in the 1960s when Neil H. Borden, professor and academic, elaborated on James Culliton's concept of the marketing mix.
• Culliton described business executives as 'mixers of ingredients': the ingredients being different marketing concepts, aspects, and procedures.
• However, it's now widely accepted that Jerome McCarthy founded the concept of marketing mix.
• After all, it was McCarthy who offered the marketing mix as we know it today; in the form of 'The 4Ps of Marketing': Product, Place, Price, & Promotion.
• PRODUCT

  This could refer to a physical product, a service or an experience. Basically, anything that's being sold.
• PLACE Signifies where you choose to distribute or allow access to your product or service.
• The price you set should reflect your customer's perceived value of your product and should correlate with your budget.
• PROMOTION

  The way that you choose to communicate with your audience and promote your offerings will have a direct impact on the success of your brand.
• PHYSICAL

  It's important for consumers to know that the brand they're purchasing from or interacting with, are legitimate and, well, actually exist in real life.
• PEOPLE

  Involves anyone directly, or indirectly, involved in the business side of the enterprise.
• PROCESS

  Operates primarily through joint ventures.
• PROCESS

  Describes a series of actions that are taken in delivering the product or service to the customer
• PRODUCTS

  Cologne, Food Service: Massage, Beauty Cares
• PLACE

  Robinson's Place, SM City
• PRICE

  Php 250.00-one hour body massage
• PROMOTION

  Television advertisements
• PHYSICAL

  Brand Logo and Taglines
• PEOPLE

  EMPLOYEES