health ed

• Health Education


  Comprises of consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health
• Health Literacy


  Capacity of an individual to obtain, interpret, and understand basic health information and services and the competence to use such information and services in ways that are health enhancing
• Domains of Health Literacy

  • Fundamental literacy/numeracy
  • Science and Technology
  • Community/civic literacy
  • Cultural literacy
• Health Promotion


  Any planned combination of educational, political, regulatory and organizational supports for actions and conditions of living conducive to the health of individuals, groups or communities
• Health Promotion


  Process of enabling people to increase control over the determinants of health and thereby improve their health
• Health Education and Health Promotion are Foundations
• Building Blocks for Promoting Health

  • Events that shaped health promotion
  • Action areas for health promotion
  • Strategies/methods in health education/promotion

  
• Classification of Health Promotion Strategies/Methods

  • According to focus
  • Use of Behavioral theories
  • According to target factors
• Focus of Health Promotion Strategies/Methods

  • Focus on the individual
  • Focus on groups
  • Focus on whole population
• Stages of Behavior Change

  • Pre-contemplation
  • Contemplation
  • Preparation and Action
  • Confirmation
• Target Factors of Health Promotion Strategies/Methods


  • Communication
  • Training
  • Community organizing/social mobilization
• Stages of Change and Task of Strategies

  • Pre-contemplation: Create awareness and interest
  • Contemplation: Change values
  • Preparation and action: Create opportunity for action
  • Confirmation: Maintain change
• Classification of Communication Methods

  • Interpersonal
  • Mass media
• Interpersonal Communication


  Direct, face-to-face encounter between two groups or groups
• Advantages of Interpersonal Communication


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• Mass Media


  Use of television, radio and print
• Social marketing and Folk media are relevant strategies/method in health promotion
• Skills in Interpersonal Communication

  • Use of non-verbal communication
  • Active listening
  • Recognizing information about feelings and ideas
  • Questioning and responding skills