peers

• PSN

  SN- standards of acceptable behaviour set by a social group

  PSN - what we think social norms are for a social group
• PSN - two types of social norms

  descriptive - person's perception of how much others engage in addictive behaviour / do in relation to

  injunctive - what a person percieves as others approval of certain behaviours

  overestimation of these mean an individual is more likely to engage and develop an addiction
• PSN - Social Learning Theory

  behaviourist believe addictive behaviour is learnt from out environment

  Bandura argues that the Social Learning Theory explains how behaviour may be learnt from people around us through observation and imitation
• PSN - Social Learning Theory

  observe a role model engaging in the behaviour, often someone they identify with

  motivation to imitate - vicarious reinforcement - role models reinforce/rewarded for behaviour and individual anticipates similar outcomes for themselves
• PSN - Social Learning Theory

  imitation - more likely when the role model is someone the individual aspires to be

  similar age, gender / status acts as vicarious reinforcement and increases the motivation to imitate the behaviour for a similar result

  operantly conditioned by peers - praise, popularity / approval