7. Commercialisation

• During commercialisation the product is launched, and marketing and advertising campaigns are implemented.
• Marketing of the product should focus on informing the consumers about the product because it is still in its introductory phase
• As the product is better known, marketing efforts could become more aggressive to persuade consumers to buying the product
• Production of the product
• Packaging of the product
• Distribution to stores
• This stage requires a lot of capital